What the hell is swear jar !?! It’s an app that detects when you or your friends swear and automatically makes a donation to Comic Relief.
THE LAUNCH
A contemporary twist on a classic fundraising technique, the app was launched with support from celebrities like Ricky Gervais, Renée Zellweger, and Bill Nighy.
THE APP
The first digital Swear Jar using voice recognition, making it as fun to donate as it is to watch Comic Relief.
THE HARD PART: LICENSING
We pulled out all the stop to get famous people on board. Because a good GIF is all it takes.
THE TECH
We utilised Google Cloud Speech technology to analyse the audio feed and detect swear words, partnering with PayPal to provide a seamless and convenient donation experience.
THE DEVIL IS IN THE F*%#ING DETAIL
Every single click received special attention.
SMART APPS REQUIRE A SMART PRODUCTION PROCESS
From selecting and editing the perfect GIFs to refining the finer details, we’ve remained agile by using the right software from the prototyping stage, which took just one week. We then dedicated another week to visual development before moving directly into building and testing. Deadlines are never a concern.
AND IT DAMN WORKED!
Fucking millions of impressions. Shit loads of Tweets. The internet blew the fuck up